How SEO Can Help Your Business
What is SEO?
SEO or search engine optimization is the process on which someone optimizes their website with the search engines like google, yahoo, bing and more. Seo is the online presence of your website so that when people search for the information your website should reflect at the top lists of the search results. Seo is very important to increase visitors on your website and when the visitors or the traffic increases it automatically helps your website to reflect at the top lists of the search engines.
Basically SEO or search engine optimization means the ability or the visibility of your website on search engines.
How SEO Works
To talk about how SEO actually works, there are two main components on how search engine normally gets ranked and those are onsite and offsite.
onsite normally focuses on keywords by using SEO tools and software to generate the balance in your keyword phrases as the content is everything in which search engines look for the results which people search for.
Secondly, it focuses on HTML including title tags, meta description, subheads and schema which helps to improve the ways your contents are being displayed on the search engine result pages.
onsite also focuses on the site architecture to rank your website on search engine result pages which help people to easily navigate your website like a user-friendly mobile design which can be a very important part as mobile search is very common these days and failure in it means losing the search result competition. Connection safety and good fast loading of the page are the other two fields that site architecture focuses on.
offsite or off page SEO means how your website is referred to other online resources and it focuses on developing a profile of high quality, on-theme incoming links. It’s important to have quality backlinks from authoritative sites and the quality of the links matter than the number of the links. Offsite also focuses on having a relevant social media presence along with the non-linking references about your website.
the most important aspect which offsite focuses on is the social factors like your presence on other social platforms like facebook, google + and youtube or even the personal contacts can be helpful if you have mentioned yourself as a brand as it helps search engines to know about you and reflect it in the search results. Quality of shares and number of shares on social platforms also matters when we talk about search engine result pages in order to reflect your website there.
Importance of SEO on your business
Online marketing has a very important role to play in the businesses these days and SEO plays a vital role in it. In this era of technology everyone wants an easy access to everything and instead of wasting time by going door to door for the information we would rather search it online first.
When all we need to know or see is just a fingertip away then who would go with the long term process isn’t it? So it is very important to have a website for your company or business to show your presence in the virtual world as well. However just having a website cannot help you fully unless your website has a good SEO. Now the question lies in why SEO is so important for your business website?. Let’s understand it in a very simple way.
Let’s assume that you run a plumbing service in your locality and there are plenty more other plumbing companies and they have a very good SEO containing website than yours, so what happens when someone looks for a plumber online in your locality? Other company’s websites will appear on the top lists of the search results as their website has a very good SEO.
It is very important for your business website to have a good SEO so that people can see it and visit your website. As we all know the fact that it is human nature that we always prefer to go with the first results that show up in the search results list instead of scrolling down and looking for the bottom end results unless we don’t get the proper required information.
With the immediate growth of mobile devices, people are using mobile devices more than desktops and laptops and it is very important that your website should also be mobile friendly. If your website is not really mobile friendly then your website rank can go down on the google search results so it is must have a mobile friendly SEO to avoid the low rankings.
In order to boom your business and for online marketing you need to have a good SEO containing website because a good seo containing website attracts more visitors which leads to more sales of your products or services. Websites are created for the sales directly or indirectly as it attracts customers which ultimately lead to sales.
Seo helps you to promote your business online. These days most people prefer online search before doing anything whether it is for the information or to shop, so if your website has an effective SEO to show up on the first lists then it can help you to grow your business fast than you could have ever imagined.
Well the research says it all:
74% Of online users perform local searches(Kelsey group)
20% of all searches are related to location (google)
43% of search engine users are looking for a local business
61% of local searches result in a purchase (TMP/Comscore)
82% of local searchers follow up with an offline contact such as a phone call, a visit to the store, or a purchase (TMP/Comscore)
(referred from Discover Your Customer)
With these data we well can imagine how much it is important to create an SEO friendly website so that more people can get access to your website.
Benefits of a seo friendly website for your business
As we all know that the internet never sleeps and it helps your business to be virtually open for 24 hours and an SEO friendly website allows the people to access your website anytime and anywhere despite their location. Everybody can get the access to visit your website and know about your services and of course that can be very efficient for busy customers who cannot physically be present at your office or anywhere else just to know about your services.
If your business website is SEO friendly and if it’s easily accessible for the customers then in one way or another it will help you to build a potential customer’s trust or reputation. A user-friendly and customer focused website with proper information containing details helps you to increase brand awareness and retentions.
Website marketing is free and you don’t have to pay a single penny for it if it’s your own website so it can save a lot of your money and time as well since you don’t have to travel different places for the marketing.
•Competition with rivals
As your business is not the only one in the market so there is a competition, people will always look for the websites which are easy to navigate, more informative and attractive so a good SEO containing website avoids the website surfing problems and makes it very easy to use.
A good SEO containing website helps you to be in top search results and which leads to a gateway for everyone to your website which automatically boosts your business.
SEO helps to determine the population of the consumers and the size of a market which is searching for the exact keyword.SEO helps you to win reputation and customer’s trust with the help of successfully identifying the intent, focusing on the needs, issues and preoccupying your target audience. Properly designed SEO strategy can help you to increase traffic for your website.
•Sales and marketing
We all know how online marketing is booming these days, if your website is not good enough for sales and transactions then it might affect your business reputation but a good SEO friendly website prevents you from such issues.
Ways to create a seo friendly website
Keywords are very important to create a good SEO friendly website. Research for words and play with it, try to use keywords as much as possible. Be a little more customer centric and try to use keywords which normally people use when they search something.
The very important part of a website is the content on it so be very cautious what you are writing and that should be easily understood by the people. Update your content as frequently as possible because it notifies the search engine that your website is continuously active and it helps your website’s visibility for people searching for the information. As most of the prominent search engines require at least 200-250 words on each page so make sure you have enough keywords in the content.
•Use of appropriate headings and meta tags
Make sure you use appropriate headings and meta tags what people search for so that search engine can get easy access to your website’s pages.
Use information related images but make sure the texts are kept away from it and be very careful with the size of images along with the texts used.
It will be good if you try to avoid frames because it causes navigation problems which may cause search engines to access all your website pages.
The best thing to increase the traffic on your website is to create links which direct to your website in testimonials, blogs, and articles which you can write anytime. Your presence on other social networks can help people to direct to your website through the links.
Some SEO tools that and help your business
Google is a great platform for everything and it provides different SEO tools like Google AdWords to find the right keywords, with its feature like keyword planner
Google Search Console which was formally known as Google Webmaster Tools helps you to get access to data, reports and resources to improve your website in Google search results. In short Google Search Console helps you to monitor your website’s performance in the Google Search Index.
Google Analytics helps you to measure your website’s SEO.
Google Trends helps you with the current trending on google search and it also can be used for keywords research.
RankSense is a SEO software which can help you to find your search rankings, diagnosing your website pages and search engine coverage. RankSense also has a market research feature with the help of which you can perform keyword research and competition analysis. RankSense can help you on both the onsite and offsite your website including analyzing the SEO factors and analyzing the link portfolio and anchor texts.
•Screaming Frog SEO Spider
Screaming Frog SEO Spider Tool is a website crawler which identifies the threats working against your website’s SEO like duplicate content, broken links, server errors etc. It also analyzes if any content is missing from the page titles and meta descriptions or not and it helps you to create XML sites and image XML sitemaps. Screaming Frog can be very helpful to collect data from the HTML of a web page using CSS Path, XPath or regex.
Quick Sprout offers DIY to improve your company’s SEO. Quick Sprout also helps you to get your SEO up to speed and also has a social media analysis tool which helps you to uncover top content based on shared on different social media other platforms. Quick Sprout also offers a competitor analysis tool to check where your website stands against you competitors.
Ubersuggest helps you to find thousands of SEO-friendly keywords instantly which helps you to strengthen your SEO. With the help of Ubersuggest you can easily copy and paste the keywords in any spreadsheet or you can download it as a CSV file.
Moz Pro is an inbound marketing software which helps you to track data of your site’s rankings, page optimization , link metrics and site crawl. With the help of their own marketing metrics like Domain Authority, they help your data accessible and your reporting efficient by adding more values to it and they also share insights on how you could improve your SEO.
WooRank helps you to know your website’s strengths and weaknesses by running in-depth SEO audit and keeps a track of your keywords and then provides advises and solutions. They send you the weekly report to your inbox based keywords, traffic and rankings.
Optimizely helps you to increase sales and revenue as it A/B testing tool helps you to make better decisions to improve your website’s SEO. It’s A/B testing tool compares your websites or landing pages old and new version and determines which is likely to convert.
HubSpot SEO is an inbound marketing software which can help you with keyword strategy, content optimization and to analyze your traffic. HubSpot helps you by suggesting keywords on your on-site SEO. With the help of HubSpot, you can easily monitor your SEO metrics.