How to grow your business using Social Media
“You can buy attention (advertising). You can beg for attention from the media (PR). You can beg people, one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
We live in the era of technology where almost everything is dependent on technology and social media is a very important part of it. As we all know the internet never sleeps which means that even after your business hours or working hours, your business will be virtually open for 24/7 without any breaks or offs which obviously helps you to grow your business as fast as possible.
Now the question is how social media actually helps your business? Well, there are lots of ways in which social media can help your business to grow.
There are different platforms on social media like Facebook, Twitter, LinkedIn, Instagram and more where you can create pages of your business or company and attract customers by posting the services or the benefits of your company and how it can help your customers.
Platforms like Facebook, Instagram lets you post pictures and videos of your business which can be very effective to attract customers on your side.Nowadays everyone is clever enough to search online for the services or products they require, so your online presence on social media can give your company an exposure targeting a greater amount of audience.
When it comes to brand awareness, social media can help you in a very efficient way because when you have a presence on social media, customers can directly connect to you which increases brand awareness and retention. There is no other way than social media where you can spread your brand awareness and gain customers.
Customer relationship and lead generation
Social media can play a very important role when it comes to the relationship with your customers. Customers can rate your company’s service which can help you to know your weakness and work on it to improve.
Customers can directly contact you, leave feedbacks which most people prefer to go online and do it. Facebook can be very effective to get in touch with the customers, to have a communication and let them know about the services or products and be more informative and customer friendly. Social media can be a very easy way for your customers to know about your company and the services which you are providing.
Using social media for your business is not a rocket science. It is very easy to use and can be very effective. You don’t have to travel places to places to use the social media platform for your business. You can use social media from the comfort of your home or office and all you require is a gadget and internet connection and you are ready to go.
When you become continuously active on the social media and post about your company and how they can help the people in need, there will be the huge improvement on the leads. People will be interested to know about your company and that will help you to increase your customers. For example, you can create a LinkedIn account which can help you to get attention of the potential customers.
Every business growth depends on the marketing and social media can be very effective platform to market you business. You can easily release your ads on social media targeting the mass. Google+, Instagram , Twitter , LinkedIn, Youtube can be very helpful to market your business.
They also offer targeting options which can help you to get noticed by the right audience. Facebook ad helps you to target customers based on their location, behaviors, connections, interests and demographics.
You can easily run advertisement campaigns of your business on platform like Facebook on very affordable charges like for example, according to Salesforce Advertising Index Q1 2017
When online presence of your business drives traffic to your website, it automatically boosts your site’s SEO and it helps to climb fast on the SERPs or search engine result pages and that helps you to bring your website name on the top lists of the Google search results and most people normally prefer the first page lists to go for.
Getting close to your Competitors
It is always good to know about the weaknesses and strong points of your rival, as almost every company uses social media for their business, you can know about their services and products, reviews and more which can help you to know the areas where you can improve to lead the competition.
Platform like LinkedIn helps you to communicate with other fellow business owners of the same industry or others, you can follow their updates which can be informative and useful for you.